Which Nova Hair Shade Is Right for You? A Guide to All 11 Colours
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Choosing the right shade is the single biggest factor in how natural your result looks. Nova Hair Instant Dye Shampoo comes in 11 colours, and this guide helps you pick the one that fits your hair.
The golden rule: match your natural colour, or go one shade lighter
If your goal is to cover grey, pick the shade closest to your natural hair colour. When in doubt between two shades, choose the lighter one. A shade that is too dark looks flat and is more noticeable at the roots as your hair grows. You can always leave the shampoo on longer or repeat the routine to go deeper, but it is harder to go lighter.
The dark shades
Black
For naturally black or very dark hair. Black is also the most popular choice for covering grey in beards. Recommended development time: about 15 minutes.
Black Blue
A deep black with a cool, blue-toned sheen in the light. A good fit if your natural black hair has a cool undertone, or if you want a sleek, intense look.
Black Brown
Sits between black and dark brown. Many people with very dark brown hair find pure black too harsh. Black Brown gives depth without the flat, inky look.
The brown shades
Dark Brown
For rich, deep brunettes. One of the most versatile shades for grey coverage on both hair and beards.
Medium Brown
A balanced, warm brown. If you are unsure whether you are dark or light brown, Medium Brown is often the safest starting point.
Light Brown
For lighter brown hair with warm tones. Because lighter shades contain less pigment, give it more time to develop: around 25 minutes.
The light and statement shades
Blond
For naturally blond or very light hair. Note that no dye shampoo can lighten dark hair. Blond works best on hair that is already light, or to soften greys within blond hair.
Gray
For people who want to embrace their grey rather than hide it. Gray evens out the tone so your hair looks intentional and polished.
Red and Ginger
Red gives a bold, deep red tone. Ginger is lighter and more coppery. Both need longer to develop: around 30 minutes for full colour.
Purple
A fun statement colour that shows most clearly on lighter or grey hair. On dark hair it gives a subtle purple tint in the light. Allow around 30 minutes.
Quick overview
- Black, Black Blue, Black Brown: very dark hair, around 15 minutes
- Dark, Medium and Light Brown: brunettes, around 25 minutes
- Blond and Gray: light or grey hair
- Red, Ginger, Purple: statement colours, around 30 minutes
Before you start
Always do a patch test behind your ear before first use, and stop if you notice redness or itching. For the full routine, read our step-by-step guide.